Brand Style Guide

Brand Style Guide

Why have a brand style guide? The most successful companies in the world are the ones with strong branding. Coke, Apple, Nike are just a few examples. These companies each had a strong product …but there are a lot of companies with strong products but poor branding, and you’ve never heard of them. Good, strong consistent branding is what puts – and keeps – your business and its products in peoples’ minds.

Harriman Material Handling has developed a Brand Style Guide to govern the use of digital assets associated with font, logo, color scheme, graphic content.

Harriman Material Handling Logos

Black logo with transparent background


White logo with transparent background


Full color logo with transparent background


Red logo with transparent background


Graphic Elements